Creating Pre-Roll Advertisements
If we're creating the pre-rolls for you, provide as much of the below as you can:
- 2-4 high resolution image "slides", preferably of size 1280x720.
- A script for spoken voice over of 5-9 seconds. Bonus points if you can provide a recorded version in mp3, wav, or aiff.
- Call to action text integrated with final slide or provide text copy for us.
- Destination URL for click-thrus. (Some clients will have a custom URL landing page for different ads.)
- A companion 300x60 banner that runs alongside the video ad.
Here are some general tips for making an effective pre-roll:
- Offer a simple, clear value statement and/or call to action.
- Example spoken voice overs: "[Company] makes [activity] as simple as a push of a button." "Going to [destination]? [Company] ... [value statement]." "[Planning an action]? Click here to try [Company], the new service that [value statement] ..."
- We suggest a "click here to..." text for the final slide that encourages click-thru/call to action
- Music or sound effects can help, let us know if you have ideas or, bonus points, can provide us with a royalty free track. But the most important is to have a powerful value statement/call to action.
- You can see examples of all the above on VidSF.com, just refresh a few videos to check out the different pre-rolls.
